A Brand Is Born
Client: Temboo
Role: Lead UX/UI Designer
Team: Me
Project: During our three week engagement, I was tasked with creating a new brand language and design language for a new product called KOSMOS.
Challenge: Create a brand that stands out in the Industrial IOT sector that is modern and reflects the empowerment of the product offering. I worked closely with the CEO of Temboo to understand her motivation. Showing the human side of Kosmos was very important and making sure the humans represented reflected the diversity of the world as much as possible.
I designed a new brand to introduce KOSMOS to the world.
The client wanted the brand to stand out in the Industrial IOT sector and to feel human, modern, and active in an empowering way. The feeling of the brand should reflect the ease of use and possibilities of industrial IOT. I defined the following brand elements based on everything I heard from the client.
High Contrast Color Palette: Using hex values from the parent brand, Temboo, I settled on a high contrast palette of a slate gray white and an energizing blue to green gradient that pops and feels ripe with possibility.
Versatile Font: For the font I chose Montserrat which offers multiple weights allowing the vibe of the type to be bold and declarative but also thin and futuristic.
Photography and Illustration: I wanted to emphasize the human aspect behind this IOT product using photography and illustration. Photography roots this product in reality by showing real people in a realistic setting using the product. Illustration allows the process of human interaction to be visualized in more detail while also remaining abstract and playful. All in all the visuals make Kosmos feel accessible.
Illustration to tell the Kosmos story
Kosmos empowers organizations to build, configure, manage, monitor, and analyze their own interoperable, intelligent, industrial IoT solutions. With this in mind I created illustrations to reflect the human touch behind industrial IOT.
Using the same illustration style I show the step by step process of how humans interact with various aspects of KOSMOS.
